Apple Maps, Really?
Today I want to talk about an issue that has been on the news lately. With the release of iPhone 5, Apple promised a new fully developed Maps navigation system, but unfortunately it failed to succeed. Apple decided to kick out Google Maps on its newest operating system iOS6 and replace it with its own app called Apple Maps. A nice idea but as many users have found out, there are quite a few bugs in it. The app not only lacks accuracy, but it fails to lead people to their final destination. This application came with the new iOS6, once updated there is no turning back! Current iPhone users: DO NOT update your phone if you need a map app that works.
Take a look at some of the picture users have posted:
You might be wondering why this small issue might be so important to Apple and to their competition (Google). As we know Google used to make the maps for iPhone 4s. Rumors have it that Google is building a new maps app for iOS6. If Google where to make another map app for the iPhone 5 that was better than the one Apple made it could not only make Apple lose credibility, but they can control the market to their advantage. In other words, if Google where to make a new map app for iO6, they could have some sort of leverage over Apple. They could decide when to release it. This is very important because Google could wait until Apple fixes their app before they release their app. Google has been the leader in Navigation and Maps, competing with them is not easy. Google could also release new app before Apple does. This would probably become one of the top 5 apps in the market very quickly.
Another key feature that plays a big role is Apple’s approval of a new Google app. Unlike androids, Apple does not allow anyone to publish apps on their app market. Will Apple approve Google’s need map app if they release one? I believe they probably would. Sometimes you have to choose between user satisfaction and money. Not only will Apple lose money with the failure of their app, but Google has found an opportunity to thrive once more.
Take a look at CNET’s video they made explaining this differntly: http://cnettv.cnet.com/8301-33245_53-57520774-288/rumor-has-it-will-ios-6-get-a-real-google-maps-app-soon-please/#addcomm